"The FTC proposes eliminating the less-reliable method of parental consent, known as ‘e-mail plus.’"
The FTC implemented COPPA in 2000 to regulate internet data privacy among children under the age of 13, with the primary goal of giving parents control over which information is collected from their children and how that information is used.
To comply with COPPA law, many online businesses have been using a method called email plus, consisting of obtaining parental consent via an email to the parent, coupled with an additional step -- a follow-up email to the parent to confirm consent.
Over time, tech-savvy kids have made the email plus method unreliable and subject to fraud. Additionally, the method imposes considerable administrative costs for websites and mobile app providers.
Using a combination of modern, patented technology and anti-fraud methodological expertise, ChildGuardOnline accurately verifies parental consent, so you can confidently comply with COPPA internet privacy law while saving valuable time and resources.
Also, parents and guardians benefit from our easy-to-use Parent Portal, which gives them the ability to instantly monitor the websites and mobile apps they have approved, as well as to remove access to those they no longer want their children to use.